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X's Revenue Sharing Program for Creators Goes Global with $5 Million in Payouts

29/7/23

By:

Mett.Ai News Desk

Twitter - X

In a move aimed at retaining top talent on its platform, Twitter has undergone a significant transformation, rebranding itself as "X" and introducing a groundbreaking "Ads Revenue Sharing" program for verified creators. The program, initially rolled out earlier this month, has now gone global and seeks to distribute a cumulative $5 million in creator payments from February onwards.

Elon Musk, the owner of X, confirmed the news and expressed his excitement about rewarding creators for their efforts. Substantial payouts ranging from five to six figures have already been received by several eligible creators, providing a lucrative opportunity for content creators to monetize their presence on the platform.


To be eligible for the Ads Revenue Sharing program, X users must subscribe to either "Blue" (formerly Twitter Blue) or Verified Organizations. Additionally, they need to have a considerable online presence, with at least 15 million impressions on their cumulative posts within the last three months, and a minimum of 500 followers. The program focuses on monetizing ads displayed in the replies to creators' posts, encouraging content that generates active conversations.


However, X has set clear boundaries to ensure responsible content creation. Explicitly prohibited content includes sexual material, violence, criminal behaviors, gambling, drugs, alcohol, and "get-rich-quick schemes." Moreover, creators are strictly forbidden from attempting to monetize copyrighted content they do not own.


X CEO, Linda Yaccarino, described the new program as an "absolute game changer for our creators," reinforcing the platform's commitment to becoming the premier destination for content creators to earn a living.


Coinciding with the global launch of the Ads Revenue Sharing program, Elon Musk also tweeted a chart indicating X's monthly users had reached an all-time high in 2023, even after eliminating bots from the platform. While the chart showcases a peak of 541.5 million monthly users, it lacks specific labels to indicate the corresponding months. The metric used to determine "monthly usage" on X remains unclear compared to the industry standard of "monthly active users" (MAU).


However, some third-party measurement tools presented conflicting data, with Cloudflare CEO Matthew Prince pointing to a decline in traffic to the Twitter domain. Likewise, Simialarweb reported decreases in Twitter traffic coinciding with the launch of "Threads."

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